About the Lab

We are dedicated to understanding and improving health communication for underserved communities.

Our Mission

The CONCHUS Lab facilitates dialogue with underserved communities to design and evaluate interventions that promote health. We believe that effective health communication must be grounded in the lived experiences of the communities we serve.

Our work bridges the gap between scientific research and community understanding, ensuring that health innovations are accessible, culturally relevant, and actionable for everyone.

Dr. McFarlane working with community partners

Health Equity

We focus on reducing health disparities by addressing the unique communication needs of vulnerable populations.

Innovation

We leverage new media and participatory design methods to create engaging and effective health interventions.

Partnership

We collaborate closely with community organizations to ensure our research is relevant and sustainable.

Our Community Partners

Uzazi Village

We are proud to partner with Uzazi Village, an organization dedicated to revolutionizing Black maternal infant health outcomes. By amplifying the Black birth experience and fostering equitable research, they ensure culturally congruent care for the community.

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Doula Awareness & Integration Game (DIAAP)

Co-created with the Healthy Mothers Healthy Babies Coalition of Georgia, this interactive game explores real birth scenarios to help doulas and clinical providers collaborate, strengthen communication, and improve outcomes for families.

Join Our Team

We are always looking for passionate students and researchers to join our lab. If you are interested in health communication and community engagement, we'd love to hear from you.